Fisking the sad emotional world of Marie Kondo

Folding clothes, it appears, is a critical moment of reciprocity in an otherwise lonely life without emotional connection; it’s “an act of caring, an expression of love and appreciation for the way these clothes support your lifestyle” — a task that demands that we “put our heart into it.” Kondo claims to revel in the “historical moment” when a client’s “mind and the piece of clothing connect.”

(Clothes, apparently, are also nativist and insist on segregation: “Clothes, like people, can relax more freely when in the company of others who are very similar in type, therefore organizing them by category helps them feel more comfortable and secure.”)

Accordingly, Kondo seems to view objects mainly as a source of guilt rather than joy, a source of unending responsibility that can only be terminated by eventually discarding them altogether. But this is also why she implicitly aspires to become a thing; things are allowed to indulge feelings about how they are treated without any guilt; things can’t make any mistakes in how they treat their owners. [link]


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