The cult of Steve

By the time Jobs died in 2011, his cruelty, arrogance, mercurial temper, bullying, and other childish behavior were well known. So, too, were the inhumane conditions in Apple’s production facilities in China—where there had been dozens of suicides—as well as Jobs’s halfhearted response to them. Apple’s various tax avoidance schemes were also widely known. So why… with thousands of people all over the world leaving flowers and notes “to Steve” outside Apple Stores the day he died, and fans recording weepy, impassioned webcam eulogies, and mourners holding up images of flickering candles on their iPads as they congregate around makeshift shrines—did Jobs’s death engender such planetary regret? [link]

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