Dead tree ain’t dead yet

Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally…

Researchers say readers remember the location of information simply by page and text layout — that, say, the key piece of dialogue was on that page early in the book with that one long paragraph and a smudge on the corner. Researchers think this plays a key role in comprehension.

But that is more difficult on screens, primarily because the time we devote to reading online is usually spent scanning and skimming, with few places (or little time) for mental markers. Baron cites research showing readers spend a little more than one minute on Web pages, and only 16 percent of people read word-by-word. That behavior can bleed into reading patterns when trying to tackle even lengthier texts on-screen. [link]

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