In the USA, they’d brand these as pink phones

According to Lily Kuo at Quartz, the Indian government is about to launch a giant project to reduce the gender gap in mobile ownership:

The scheme is interesting not just for its scale—it aims to connect some 25 million rural families with cell phones that can access the internet—but its focus. Handsets will be given to the woman of the household, specifically low-income women that have been part of the government’s employment guarantee program. The scheme gives residents a phone for a one-time fee of Rs 30 (about $0.50) and will provide a recharge every month for two years, according to the Hindu. (The packages are pretty modest: users get 30 minutes of call time, 30 text messages, and 30 MB of data a month, according to the paper.) [link]

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